Prioritisation is a great concept when you have the space
and time to do it. The trouble for busy
managers and executives is that they often don’t. They find that their already stretched capacity
continues to be spread thinner and thinner, as the responsibilities and
priorities increase. It can become a
vicious circle that is very difficult to break.
“Jack had a demanding role as head of operations for a global manufacturing group. He had always been good a delegating and getting things done and had worked his way up from junior management to his current role and was good at thriving under pressure and delivering against all the odds.
Lately however the demands of his peers and his directors in this matrixed organisation were becoming overwhelming. Everything was urgent; every was a 'Strategic' initiative with a Board member behind it; and saying no was just not an option. As a result, he and his team felt like they were working their way into the ground.”
Jack’s situation is not unusual, and in modern matrixed organisations, competing priorities are often evident. But prioritisation needs two key levers in order to be most effective.
- It needs to be clearly linked to the company strategy. When new lines of business or new sectors are targeted, then efforts need to be justified in terms of how they support this strategy.
- Efforts must show a relationship to the bottom line. Strategic initiatives are almost always linked to growth, but it's not unusual for senior managers to lose sight of this; and the relationship of their teams in delivering it. At the end of the day, or your performance year; you will be measured as much by business performance as you will on any other target that has been set.
Some tips to help you with prioritisations include:
- Ensure that your annual performance targets are clear and comprehensive. They become your employment contract for the year ahead, so a clear and well documented set of priorities will help you when the pressure starts to build.
- Where there are priority conflicts, such as competing department goals, escalate this through the hierarchy for resolution (up to the board if necessary) rather than getting in the cross fire with peers or functional directors.
- Always keep the consequences of non-delivery clear in your mind. Some targets will have minimal impact, whilst others may have a major impact further down the line. Consider the inter-connectivity of some priorities, which may not be your immediate concern, but will have a major impact for other areas of the business further down the line. If it becomes a major resource drain on your area, ensure it gets included in your annual targets.
If you would like to hear more about how our coaching packages can help you to become better at prioritising, contact us at: [email protected], for a free, no obligation chat.
We can also provide public speaking engagements on the subject of prioritisation. Contact us at: [email protected]
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